Cannes Lions

VIAGRA

TAXI, Toronto / PFIZER / 2004

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

This spot features different men all over the world singing 'My way' in their showers. From France, to India, to Japan, and Italy they are belting out the song with pride and passion. At the end, the reason for their joy is revealed by a simple super: Viagara.

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