Red Cross FoodAid is an initiative that provides meals to children from economically disadvantaged families.

We wanted to convey to potential donors how special a normal meal is to children like these. So we portrayed those children in fairy tales, which were based on nothing more than them being able to eat a nutritious meal.

The main take out for listeners was that to a hungry child, a normal meal is a fairy tale. So by donating to Red Cross FoodAid, perhaps donors could feel like they were truly making a hungry child’s fairy tale come true.

We wanted to convey to potential donors how special a normal meal is to children like these.

So we created fairy tale book covers in the form of posters, which were based on stories about hungry children being able to eat a nutritious meal.

For a normal child a fairy tales involve dragons, or fairies or magical far away lands, but to a hungry child it’s something as simple as a good meal.

We placed the story book posters in book stores across the country, so readers could compare them to normal children’s fairy tales.

By donating to Red Cross FoodAid, perhaps donors could feel like they were truly making a hungry child’s fairy tale come true.