Different free distribution postcards were developed using images from the most affected towns. The postcards included a bank account number where to make the donations. An important aspect of the postcards is they were purposely torn to represent the effects of the earthquakes.

High impact was achieved with very little money. There was significant word of mouth.In the months after their launch, many people contacted the Red Cross offering voluntary work and/or making donations.Donations increased 23%, and the telephone lines of the Red Cross received 44% more calls.