Spikes Asia
OGILVY SINGAPORE, Singapore / PIZZA HUT / 2018
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The film shows a group meeting, like the Alcoholic Anonymous. The difference is that the character’s addictions relate to food: in one way or another, they are always complicating it. The host starts the meeting and we see the guy who is addicted to pretentious food, represented by the foam. We cut to another guy whose addiction is novelty food. Then, we see two girls: one of them can’t enjoy her meal without posting a picture on Instagram first, and the other has a serious condition: when she gets a loyalty card, she has to fill it up, even if she doesn’t like the place. The last character’s addiction is to alter the menu, whatever she is eating. The cure for this addiction? Glorious pizza in all its simplicity.
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