Cannes Lions
KRAFT, Glenview / KRAFT / 2007
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KRAFT and MSN have partnered in efforts to engage consumers with a new program called Chef to the Rescue in which celebrity chef Cat Cora illustrates recipes to time-crunched moms. The program offers four-to-five minute segments featuring Cat Cora, the first female chef on the Food Network’s Iron Chef America show, creating original meals based on collaboration between Cat Cora and the Kraft Kitchens. The site also features message boards where consumers can chat about helpful tips and advice on cooking, as well as post questions and comments for Cat who will respond to them on a regular basis.
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