Celebrate the shared passion for sneakers between Foot Locker and their consumers during the Back to School season - while highlighting specific products (running sneakers, black and white colour pairings) in the in-store experience.

By pairing and infusing educational imagery with Foot Locker's wide selection of running, basketball, training and casual footwear, we made Foot Locker an ‘institution of higher learning’ for all those who share a passion for sneakers.

Foot Locker ‘Back To School’ resonated with our customers on several levels. We connected with them emotionally around the excitement of a new school season and new sneakers being a part of that, and then followed through with strong results at the cash register. While we cannot disclose actual figures, Foot Locker's efforts resulted in a significant lift in business that went far beyond the retail industry average that season.