Cannes Lions

TecCakes

JUNG von MATT, Berlin / EURONICS DEUTSCHLAND EG / 2016

Presentation Image
Case Film

Overview

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Credits

Overview

Description

We didn´t celebrate ourselves, but rather some anniversaries that our most loyal customers didn’t even know about, for example the 30.000th knickers of a customer who had his landry machine repaired over and over again.

Execution

We created 100 real tasty TecCakes. They were proof that technology is a labour of love for us – and that it´s a piece of cake to demonstrate it.

Outcome

72 of our customers thanked us with a written letter. 9 sent us cakes themselves. And 2 of them had their old and beloved devices repaired again – of course by us.

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