Cannes Lions
JUNG von MATT, Berlin / EURONICS DEUTSCHLAND EG / 2016
Overview
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Credits
Description
We didn´t celebrate ourselves, but rather some anniversaries that our most loyal customers didn’t even know about, for example the 30.000th knickers of a customer who had his landry machine repaired over and over again.
Execution
We created 100 real tasty TecCakes. They were proof that technology is a labour of love for us – and that it´s a piece of cake to demonstrate it.
Outcome
72 of our customers thanked us with a written letter. 9 sent us cakes themselves. And 2 of them had their old and beloved devices repaired again – of course by us.
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