Cannes Lions
DDB ARGENTINA, Buenos Aires / PUMA / 2009
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Make fans dream come true by stepping onto the playing field wearing the new team jersey. In order to do that, participants must register at www.ponetelaroja.com and then choose the 11 moments and 11 heroes in club history. They must also state why they deserve to be the chosen ones. Twenty two commemorative jerseys were manufactured in line with the fan’s choices. Each had exclusive designs which the players wore in the first and second matches of the tournament. The eleven fans stepped onto the pitch in the third game wearing the new jersey, facing their arch rivals Racing Club.
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