For adidas, 09 is the year to improve athletes' performance through product. In the past adidas has helped consumers reach their maximum potential. This year, product plays a starring role.The product is made to improve your performance in game. The adiPURE is the boots for elegant players that enables you to become one with the ball. Play with more elegance, adiPURE.Play by Atsuto Uchida(Japanese professional football player)