The challenge was complex, since we didn’t have a big budget. We should think of something special, something that would move along by itself. We created and developed a multidisciplinary campaign under the concept:We are far away. We need to yell louder.Supporting River Plate from that far away was not an easy task. We needed to join efforts and yell louder to be heard.

The idea snowballed slowly but steadily, growing and exceeding any expectations. The campaign was a media success.River Plate’s branch in Barcelona became hot in the scene of international soccer. The campaign appeared in hundreds of communications media all over the world. Barcelona’s River Plate branch website got more than 10,000 visits daily. The world finally knows that we exist.