Cannes Lions

FOOTBALL CLUB

DRAFTFCB SPAIN , Barcelona / RIVER PLATE BARCELONA / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

The day the bottles arrived to River Plate Stadium, the team won the competition after four years. That night Barcelona River Plate Fan Club website collapsed and the following weeks received an average of 10.000 daily visits.

The campaign appeared in hundreds of communications media all over the world. The bottles were followed by 14 newspapers and 11 TV Channels, and became a special collectors' item for River fans.

The world finally knew that we existed.

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