Cannes Lions
COLE & WEBER UNITED, Seattle / WASHINGTON'S LOTTERY / 2015
Overview
Entries
Credits
Execution
Called the Football Simulator, our football game borrows from old school arcade play but uses updated technology to give it a current and high tech feel. The objective within the game, of course, is to get around the defensive players and score a touchdown.
Outcome
Lottery players expressed their enjoyment of the mobile game. It certainly didn’t hurt that the game broke while our local team, the Seattle Seahawks, was in the middle of a Super Bowl-winning season. Our region was football crazy. And we were right in the middle of it.
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