Cannes Lions
COLE & WEBER UNITED, Seattle / WASHINGTON'S LOTTERY / 2011
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Description
A man comes home from work and gives a small, pathetic bouquet of flowers to his wife, who accepts them with a smile of appreciation. In the US, no woman would be overjoyed by such a gift, but in this case, the wife is overcome with excitement and begins to laugh maniacally while jumping up and down. An overly sarcastic voiceover accompanies the charade, pointing out that flowers will not make your wife jump up and down and that instead, the husband should try giving a truly exciting gift – a lottery scratch card.
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