In his own words, Goodluck tells us how his outlook, drive and personality has allowed him to follow his passions in life under circumstances that may have broken lesser people. His story is part of a campaign showing people that personify the Guinness brand positioning “Made of More.

This ad features a real person who personifies the Guinness brand positioning of Made of More. Good Luck was chosen in Nigeria to tell his story in his own words. We learn how he overcome immense social pressure, stigmatisation and life changing circumstances to pursue a passion that changed his life.