Cannes Lions

COCA-COLA ICON TUMBLER

DEVIANT VENTURES, Atlanta / COCA-COLA / 2015

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Overview

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Credits

OVERVIEW

Description

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy companies beverages at a rate of 1.9 billion servings a day.

Execution

• This is a patented drinkware innovation. US patent office granted a patent in January 2012 with design patent no.US D651,468 S

• Development of the drinkware took 5 years and rigorous experimentation of materials. First generation of the drinkware is produced with semi automated hand blown glass utilizing strongest glass material available Borosilicate glass.

• Second Generation of the drinkware innovation which is currently launched for 100 years anniversary is produced using Tritan, Acrylic and PP.

• In consumer testing 70% of the test group preferred the icon tumbler compared to any other drinkware tested

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