On occasion of the opening of the Museum of Football at the Pacaembu stadium in Sao Paulo, AmBev, one of the project’s main sponsors, will operate the theme bar in the space and create all the ambiance of the brand Brahma, aligned with the theme of the Museum, which presents the history of the sport in Brazil, its stars, its scenarios and its legends.

Fans were our inspiration. They are the soul of the show, which is intrinsic to each individual, visitor or customer. All ages, all nationalities, all classes. The nature of football is the mirror of this character, and the bar represents this unique space.

The exaltation of the 12th player in the ambiance set by the project is presented in a surprising way: a huge photography panel as backdrop, or in the subjective representation of their feelings, a heart transformed into the central counter. The visual strength of the whole is harmonious and attractive.

Immediate response is that the bar is no longer just a passing through point for visitors to the Museum, becoming the destination for sport lovers who elected it as their happy hour space.

This is in addition to the intense movement of visitors to the museum during the day with an average of 10,000 customers per month.