Reposition the product in the European market, placing flip-flops among the biggest and most famous women's shoes inside Galerie Lafayette

Four tables were created with a 3D volume which associated the product with the Brazilian spirit in a non folkloric way. A large expository hallway was created, inspired in the brazilian topography. Different colours were used to represent this: green to represent the forest, blue/water, orange/mountains and violet/flowers.To give the space a more sophisticated atmosphere, we used the existing crystal chandelier and created a mix of coloured lights that washed out the space. Cool and sophisticated pieces that praised the product, and turned the flip-flops into the it-shoe of the European season.Every season Galerie Lafayette chooses products to compose their Must Have tables. The challenge was to transform a rubber flip-flop into a desired and sophisticated product that would stand out from all the big brands of women's shoes.

The action reinforced the brand in the European market and projected the product as a fashionable and must have item.