Synopsis:The world’s first online, full participation karaoke tournament.Shot in Super 8, ‘Lovely Football’ is the story of a chorus of amateur singers - actual Onitsuka Tiger employees – singing a very silly football song.

Objective: Tiger asked Strawberryfrog to help launch their new shoe, the INJECTOR DX, during the 2006 World Cup - one of the toughest most competitive advertising environments.Target Audience: Karaoke singing sneaker fans.