Cannes Lions
STRAWBERRYFROG, Amsterdam / ASICS / 2006
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Synopsis:The world’s first online, full participation karaoke tournament.Shot in Super 8, ‘Lovely Football’ is the story of a chorus of amateur singers - actual Onitsuka Tiger employees – singing a very silly football song.
Objective: Tiger asked Strawberryfrog to help launch their new shoe, the INJECTOR DX, during the 2006 World Cup - one of the toughest most competitive advertising environments.Target Audience: Karaoke singing sneaker fans.
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