-Research shows that first-hand experience of the softness of Clarks Softwear Tech results in high conviction that leads to immediate purchase. The Clarks Sponge Street arouses interest and curiosity in pedestrians to actively look for product information and try on products.

-During the event, over 800 consumers try on the Clarks Softwear shoes every day.-This leads to the Clarks Softwear series increasing sales by 300% (during promotion period and 30 days after).-Consumer awareness of the Softwear Tech series increased after the Clarks Sponge Street event and overall Comfort benefit of Clarks brand also increased.