The overall objective of the DGK site was to remain true to the skate community and its culture. RBK respects and celebrates individuality through their "I am what I am" campaign. RBK is making its presence in support of Stevie Williams, what he stands for, and taking DGK to the next level.

Technical challenges included keeping up and recording Stevie Williams while performing some trick moves! Video is one of the main mediums within the site. Zugara edited video for use within the site but also created downloadable PSP versions of the video for those on the go.