Nowadays almost 5.3 million deaths worldwide every year caused by sedentary lifestyle. And about 74% of Korean office workers admit to lack of exercise. People remain inactive then we would like to inspire them to move. This brought us the conclusion that it is necessary to inspire these people and give them a reason to escape from the daily convenience. This campaign was organized with the purpose of providing ordinary people with more healthy and enjoyable movements in their everyday life.

Most of office workers and young generations were using smart devices and enjoy SNS. YouTube is the best effective communication tool for them to contact and share the contents and could save impact brand message by media's screen, sound and movement of their spirit.

Reebok's ZPump Fusion, the Pump button on the shoe, as we all know, is the main feature and symbol of ZPump Fusion. To connect this feature into target audiences and give an impressive brand experience, we created a special game in a subway station with physical pump buttons on the screen.

Once someone get selected as a player, he is supposed to press the most pump buttons and if he is faster than the opponent, he gets a Reebok ZPump Fusion sneakers as a reward. This experience makes people move fast and have fun where you usually spend doing nothing.

This campaign also including video and online event, offline battle event attained total 1,070,000 views in 2 weeks. Customer participation event managed on Facebook and Instagram along with YouTube viral video open and offline spot pump battle also intrigued affirmative responses.

The Pump button on the shoe, as we all know, is the main feature and symbol of ZPump Fusion. To connect this feature into target audiences and give an impressive brand experience, we created a special game in a subway station with physical pump buttons on the screen. This point was successful for customers and client too, experience directly would make people move their body and heart. Pumping an button on their shoe and battle game's button was same movement for their mind.

There are lots of global online coverage too, such as blog of Adweek, Best ads on TV's best outdoor video of the week, Campaign brief Asia, Coloribus, Creapills and other online AD platforms and sites. Now spring season, this campaign could be a momentum of all generations to move and pump their body.