Cannes Lions
FOUNDRY 3, Winchester / ROCHE / 2021
Overview
Entries
Credits
Background
NMO is a rare disease, often mistaken for MS. We wanted to support the NMO community by raising greater understanding of the disease during Rare Disease Week in 2021 and to help give those with NMO a voice
Execution
The film tells a story of life with NMO. NMO tends to impact women in the prime of their lives when their career is taking off and family life is beginning. Many people will tell you that it happens 'just when life gets good'. Our animation begins with the woman working at home, surrounded by her family. In the second scene, NMO suddenly strikes taking part of her sight, impacting how she walks and leaving her feeling exhausted. We also show the impact on her family. In the 3rd scene we show that life with NMO can be positive with the right support. Work and family life can continue, as can travel. Many people with NMO fear the next relapse and feel that they can't plan for a future. The purpose of this animation is to show that while life will change, you can plan for a life beyond NMO
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