UNICEF works to give every child, everywhere, a fair chance in life. Our mission was to market the need for more World Parents (monthly donors) in Sweden to help out in emergency areas all over the world. But a lot of these emergency areas are neglected by the media, and therefor invisible to the potential monthly donors.

Implementation

We morphed together 500 images of children in UNICEF emergency areas, using the tool Face Research. The final image was mounted on our 3D-model, which was made by scanning an actress similar to the morphed image, using our photogrammetry 3D scanner.

Placement

Facebook was our main channel for the film. We added it on Youtube, to make it easier for journalists to highlight the iniative. The film was strongly supported by PR and UNICEF:s owned channels. The film was also exhibited on Stockholm Art Week, in prestigious Gallery Duerr.

Timeline

The campaign ran ran between 12th April - 2th May 2016, and was launched with the film on Facebook. Followed by a media and blogger’s outreach. UNICEF’s Ambassadour highlitghted the campaign in their own channels and told the stories of children in emergencies that no one talks about.