“For you. On us.” is a personalized gift experience—a way to say thanks to our supporters, while introducing the people and places that define our company’s culture. Friends, clients, and colleagues each receive a beautifully designed gift through a unique digital experience that highlights Grow’s creativity and craftsmanship.

We created a series of beautifully-crafted gifts with a subtle reflection of Grow’s brand. T-shirts and sweatshirts were hand-screened and thoughtfully detailed, and custom pillows were embroidered and tagged.

We invited each gift recipient through a unique URL, sent by the Grow employee that knew them best. The experience was built with mobile as a priority, so many friends received their URLs by text, inviting them to the experience on their most familiar device.

Each visitor could choose the exact gift they wanted, including style, color, and size. Address information was pre-filled, making the entire experience lightweight and simple. The experience concludes with an animation that connects the online experience to the package they’ll receive in just a day or two.

Each gift was packaged with a handwritten note in a custom box that continued the fully-designed experience. Gifts were sent to hundreds of friends around the world.

The response to “For you. On us.” was outstanding. Recipients replied with glowing praise about both the experience and the products they received. Recipients posted photos online, sent thank you notes, and even kindly asked for more gifts for their colleagues, which we were happy to oblige. The promotion has helped ignite new relationships and rekindle old ones.

We also used the campaign to connect with our followers on social media. Over fifteen weeks, we featured the photos on Grow’s social channels, sharing an inside view of our people and our culture, and giving followers a chance to receive a gift of their own.

“For you. On us.” reminded our clients and colleagues of the thoughtful, exceptionally-crafted experiences that define Grow. The campaign will keep us top-of-mind every time someone wears their new favorite shirt or looks over at their favorite pillow in their room.