Cannes Lions
OGILVY BRASIL, Sao Paulo / FORBES / 2014
Overview
Entries
Credits
Description
Forbes readers are CEO’s, Senior Executives, and Billionaires. In other words, people who have it all. How to promote this magazine to these guys?
Execution
combining dream-like elements and iconic figures plus a typographic in a harmonic way to show this eccentric side of world’s biggest billionaires. All the dreams are real projects from the characters depicted.
Outcome
Since the posters was just released, there are no metrics yet.
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