To launch the very first edition of Forbes Brazil in a way that would directly impact its readers. Establish Forbes Brazil as an exclusive publication for exclusive readers

We selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy one by one, by helicopter.

We successfully delivered the first issue of Forbes Brazil to the most influential executives in São Paulo. By delivering by helicopter we added immense value to Forbes Brazil magazine, establishing it as the top magazine for the ones at the top.