We created a whole new category of car ownership.

Ford Credit Link is a product that allows up to six drivers to share a single Ford vehicle. Six people who otherwise may not even consider owning a car.

The Link app is the heart of the shared vehicle experience, connecting drivers to each other and to the vehicle. The app helps drivers locate the vehicle. Reserve drive time. Check vehicle status. Keep up with maintenance. Track fuel spending. Contact group. And schedule and transfer payments. Shared payments that make the idea of car ownership difficult to pass up.

Ford Credit Link bridges the gap between car sharing programs and traditional car ownership, combining the best of both worlds into an affordable, on-demand solution for the next generation of car owners.

The program and app are live now. Once people sign up, the app helps manage every aspect of their car-sharing relationship. The app keeps users connected to each other and the vehicle – designed to anticipate user’s needs, alleviate potential issues, and make the shared ownership experience as smooth as possible.

User interaction during the launch initiative will inform areas to improve both the app and the program, further refining the overall effort prior to expansion to additional markets.

The program’s announcement at the 2016 North American International Auto Show made headlines across automotive, business, and technology outlets – including Fortune, Wired, Auto News, Yahoo, Consumerist, Jalopnik, Popular Mechanics, CNBC, PCMag, The Verge and more – earning nearly a quarter of a billion impressions to date.

Ford Credit Link fills a niche, providing the benefits of car ownership without the burden, and giving millennials a new reason to consider Ford.

The attention has helped shift perception of Ford from an automotive company to a mobility company, and keeps Ford relevant in the evolving world of transportation.