Cannes Lions
SPRINGER & JACOBY WERBUNG, Hamburg / YAMAHA / 2003
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Description
The idea was to create flyers which would attract attention by visualising the panpipe medium. They were posted in the area surrounding the music school.
Outcome
The result was an overall increased demand for classes at the Yamaha Music School and 14 more applications for panpipe classes. In addition, the school became more famous in the entire area, because of articles in the local press relating to this promotion.
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