Cannes Lions

FORD ECOSPORT 4X4

J WALTER THOMPSON, Sao Paulo / FORD / 2004

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Overview

Description

Launch of the Ford EcoSport 4WD. A couple arrives on a beach where a man has trained crabs. The crabs dig underneath the car's wheels so it gets stuck. But with it's new model, the Ford EcoSport easily leaves the trap.

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