Communicate the 15th edition of the Ford Environmental Conservation Award

The campaign encouraged consumers to enrol their ideas in the competition, having in mind that those who help nature, help themselves. Therefore, it uses awareness and engagement as a starting point for environmental conservation.

The 15th edition of the Ford Environmental Conservation Award received 229 received 229 entries, the second largest number in history, only two fewer than the record in 2003. In addition to the trophy, the event awarded a total of R$100,000 to the winners. "Environmental conservation is everyone's job and success depends on both large projects and small attitudes in everyday life. Consequently, it’s important to recognize and give visibility to good examples." Marcos Oliveira president of Ford Brazil and Mercosur.