We contacted more than 250.000 people through Twitter, which equals 50% of all users in Argentina. Our Youtube channel was one of the most visited in the country and reached 6.000 broadcasts in 5 days. Hundreds of persons could know the car and get into the Nuevo Ford Fiesta before it arrived to the car dealers. Docens of blogs talked about the action and, as a consequence, we obtained a great exposition in the media and in the web, without spending money, absolutely free.Finally we positioned the New Ford Fiesta in the top of mind of the target as an innovative, technological and super designed car, exceeding all sales expectations.