The order from Ford Motor Company in Stockholm was to riase attention for the new Ford Fiesta, within the European concept "get out more". The banner leads further to www.ford.se, where the concept "get out more" is presented through activities like volleyball at a lawn in the outskirts of a city and, in another version, a late night swim in a lake at the countryside. All activities are exposed together with friends. Ford Fiesta is classified as a small car and is designed to fit young and moving people. The car designers' task was to create a small and attractive car with generous interior space for give people. Solution: Ogilvy Sweden chose to raise attention through a moving exterior view, seen through the back mirror of a Ford Fiesta, together with the concept line "get out more". To furthermore keep up intrest, the exterior milieus vary between city areas and the countryside. When clicking the banner you land on wwww.ford.se, where you can read everything about the new model and book a test drive at your local Ford retailer.