Cannes Lions

WETRANSIT

OGILVY & MATHER, Istanbul / FORD / 2014

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Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

First we rebranded the page from wetransfer to wetransit.

Then we placed our Ford Transit so you could upload your big data right in the vehicle.

And we upgraded the sites maximum capacity from 2GB to 10GB so it levels with the New Ford Transit's maximum capacity.

Outcome

The site got 100% more views and reached 269,913 over the weekend with a CTR of %2,34.

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