Cannes Lions
WETRANSIT
OGILVY & MATHER, Istanbul / FORD / 2014
Overview
Entries
Credits
Overview
Execution
First we rebranded the page from wetransfer to wetransit.
Then we placed our Ford Transit so you could upload your big data right in the vehicle.
And we upgraded the sites maximum capacity from 2GB to 10GB so it levels with the New Ford Transit's maximum capacity.
Outcome
The site got 100% more views and reached 269,913 over the weekend with a CTR of %2,34.
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