The Ford Fiesta is packed full of advanced technology but so are other cars too. The Ford Fiesta, however, is different because its advanced technology has a useful benefit to the driver.We dramatised the useful nature of the Fiestas technology by creating a character that represented useless technology:Dogbot the robot dog. In all our communication Dogbot was the stooge, offset against the clever new Fiesta.Early results look very promising. Launched in 18 countries across Europe. Received 500,000 visits in just 3 months.