Cannes Lions

HILL START ASSIST

OGILVY & MATHER, Istanbul / FORD / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

These chocks hold the vehicles steady so you could drive easily away and they were free, just like our Hill Launch Assist. People understood that there is a better solution for parking on a hill, if they have switched to Ford B-Max.

Outcome

At the end of 2013 Ford B-MAX has reached 40% marketing share with 956 sales.

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