Cannes Lions
HILL START ASSIST
OGILVY & MATHER, Istanbul / FORD / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
These chocks hold the vehicles steady so you could drive easily away and they were free, just like our Hill Launch Assist. People understood that there is a better solution for parking on a hill, if they have switched to Ford B-Max.
Outcome
At the end of 2013 Ford B-MAX has reached 40% marketing share with 956 sales.
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