OBJECTIVE: launch the Ford Fiesta Connexxion on the Belgian market, create buzz around the car and its many voice-controlled options. TARGET GROUP: 18-35 year-old males, looking for a first car. CAMPAIGN: Headline: "Shout to race and race to win". We had a look at the target group and launched a very appealing and innovative campaign to them: at the heart of the campaign there was a 'first-of' online game and an ingame advertising campaign. See DEMO LINK for more info on the campaign: www.ford-game.be