Cannes Lions

FORD FOCUS

WUNDERMAN, London / FORD / 2008

Presentation Image

Overview

Entries

Credits

Overview

Description

The campaign Beautifully Arranged dramatises the new design of the Ford Focus, demonstrating how all the individual parts work together in perfect harmony to create a beautiful whole.Each instrument was built out of parts from the vehicle; clutch guitar, exhaust pipe flutes and fender bass.The microsite allows the user to explore the vehicle, see the musical instruments and watch videos about how the instruments were built and then used to record music.

Engagingly, the user can create a unique 60 second track with an interactive music mixer which provides individual control over instrument tracks, samples and volume.

Similar Campaigns

12 items

Shortlisted Cannes Lions
No Squeak Broadcast

GTB, Dearborn

No Squeak Broadcast

2020, FORD

(opens in a new tab)