Cannes Lions
WUNDERMAN, London / FORD / 2008
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Description
The campaign Beautifully Arranged dramatises the new design of the Ford Focus, demonstrating how all the individual parts work together in perfect harmony to create a beautiful whole.Each instrument was built out of parts from the vehicle; clutch guitar, exhaust pipe flutes and fender bass.The microsite allows the user to explore the vehicle, see the musical instruments and watch videos about how the instruments were built and then used to record music.
Engagingly, the user can create a unique 60 second track with an interactive music mixer which provides individual control over instrument tracks, samples and volume.
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