Technologically speaking, the all-new 2011 Ford Explorer was built to be ready for anything.

We needed only to provide the call to action. We kept it simple and direct: Go Do.

To celebrate the rich spirit of this open invitation, we put a large, eclectic group of outdoor adventurers, friends and families into all-new Explorers and sent them out on memorable, emotional journeys across the United States. And we documented the whole experience for a television campaign directed by one of the planet’s most accomplished outdoor adventure filmmakers.