In 2015, Ford came out with a new Focus. We started referring to the new Focus as the car that offers more - good looks, great power and loads of features. And we had reason to believe that young women would really, really like it.

And even if they didn’t buy a new Focus, we thought that exposing them to the Focus’s design and features would get them to rethink their assumptions about Ford.

We set out to create an online episodic comedy series – one that was REALLY funny, not just commercial funny.

And so, we created The More Experiments, featuring SNL cast member Kate McKinnon. Kate plays a quack anthropologist out to test this idea of “more”. She visits her local Ford dealer dressed as practitioners of various professions to how Focus’s promise of “more” translates across a variety of lifestyles.