The sides of a building at a very busy intersection were done up to make it appear as if its walls were being torn off by a very, very fast Ford Focus Turbo Diesel speeding by. This happened on the same week the new car was introduced into the market.

The Focus has not only reinforced its image as a fast car, but it also changed the notion of diesel cars being slow. Within the first month, there was a 56% increase in test drives, while inquiries about the car were at record highs.