Mobile users, on specific mobile applications, encountered with a full page rich media banner. Through the seamless SDK, their flashlights became activated. Users, allowing access to their cameras, were shown a bar. They were asked to hold their fingers on their flashes until the bar got full. By this way, we measured their heart rates. At the end of the ad, users' heart rates and the slogan were presented. The heart measurement technology was used as a media first in a mobile advertising campaign. The brand message was conveyed to mobile users through the native functions of their mobile phones.

At the end of the campaign, more than 7 million impressions were generated. Approximately 500.000 heart rates were measured and the banner shown afterwards the measurement was clicked more than 100.000 times. The CTR was 8.57%.