Cannes Lions

FORD KA

JWT ARGENTINA, Buenos Aires / FORD / 2007

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New Ford Ka Viral: you can buy it through the Internet and through the Internet it reaches you.

That's why its point of sale is no other than a virtual dealership, assisted by internet characters. Mono Mario (a well-known Argentinian Internet cartoon), a hentai character and a gymnast will play as dealers, offering the car and showing its features.

The site works as the lobby of the e-commerce platform where you will be able to purchase this exclusive vehicle sold only through the Internet.These dealers will suggest to visitors to buy the New Ford Ka Viral online without having to leave their seat.

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