Cannes Lions

The Reindeer Princess

STINK FILMS, London / EXXON / 2018

Film
Supporting Images

Overview

Entries

Credits

Overview

Description

This documentary short tells of a real-life Reindeer Princess. We learn how, against the odds, Anne became the world #1 Reindeer Racer and gained acceptance from the remote traditional community she grew up in. This true story demonstrates the essential role a remote petrol station can play in peoples’ lives.

Execution

We found Anne's true story from the remotest located Esso garage. Her story shows amid a vast herd of reindeer, her affinity with the animals immediately apparent. Against the odds, she has become the world’s number-one reindeer racer, gaining acceptance of her career, wife and family in the remote traditional community where she lives.

Similar Campaigns

12 items

Mobil... A Million Ways to Enjoy A Win

DDB EGYPT, Cairo

Mobil... A Million Ways to Enjoy A Win

2023, EXXON

(opens in a new tab)