Cannes Lions
OGILVYONE, London / FORD / 2003
Overview
Entries
Credits
Description
To distribute free T-shirts during the day with built-in erect nipples and the message 'Stand Out. Ford KA.'
Outcome
The T-shirt was covered in several publications achieving the required PR coverage. While the T-shirts carried no response device, brand research showed that awareness had increased considerably, even though there was no other advertising activity at the time.
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