Ford introduces the first car in Argentina that can be bought entirely over the Internet. The commercial tells how the car lives with some famous videos that circulated on the Internet in the last few months in Argentina.

Ka Viral is a car that sells only in the Internet. That’s why for this spot we thought about the most famous videos that circulated on the Web in Argentina and from there we created this commercial, under the concept that the Ka Viral is a car that was in the web before it touched the streets.

The result was that this commercial became viral spontaneously around the web and the sales accompanied the success.