Cannes Lions
JWT SAN JUAN, San Juan / FORD / 2007
Overview
Entries
Credits
Execution
We used the media itself (billboard) to show the power and speed of the Mustang by showing a top view of the muscle car (which showed its distinctive white lines from its glory days) leaving wheel marks simulating as if it has accelerated with great speed on the billboard leaving it rippled.
Outcome
A month after the billboards were placed, visits to the dealers asking for the Mustang rose considerably and also a rise in sales was observed.
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