In a challenging and competitive market, Ford needed to launch their Next-Gen Ranger in a way that would redefine the bakkie (pick-up truck) category. The strong sentiment to live unconfined is widespread in South Africa so, it was imperative to break the stereotypical view of who bakkie drivers are or what they use bakkies for, making the Next-Gen Ford Ranger the most desirable car to all.

The Next-Gen Ford Ranger needed a powerful launch idea that would embody its positioning of living without limits. The film is not just an exploration of a vehicle’s capabilities, but rather a deeper, emotional longing for freedom, magic and wonder to exist in a world where you feel truly unlimited. The vehicles are portrayed with the immense power to move mountains, haul oceans and heave forests to bridge the gap between adventure and urban life. Showcasing a vehicle that transcends boundaries and unlimits your world in unimaginable ways, redefining what we believe to be possible.