Integrated sponsorship of the Australian Fishing Championships (AFC), where 3 teams of anglers race against time to catch the biggest fish.

7 episodes were televised on Channel 10 with branding on set, on all boats, and team uniforms.Constant in-programme presence delivered by branding the graphic countdown clock and replays of the key action.In show product segments, showing off Ranger’s towing and storage capabilities.Sponsorship of Australia’s’ largest fishing web site, Fishnet.com.au.Editorial in boating and fishing Magazines.Presence at major Australia-wide boating and fishing events.Competition to win $4,000 of professional fishing gear ran across TV and Online, also gave Proud Professionals the opportunity to register for Ford marketing, where we can track brochure requests, test drives and ultimately purchase.

Over campaign period:Sponsorship reached 1.96m fishing fans.

Delivered media value of $574,376, a 302% stretch.Intention to purchase a Ford Ranger increased by 23.5%.

Total of 27,904 unique competition entries with 21% opting in for Ford marketing and are being tracked through to vehicle purchase.