The submitted film was created to promote 8 Minutes – The Ford Short Film Competition. The competition was created in partnership with Titanic 100 Cobh 2012 to commemorate the 100th anniversary of Titanic’s maiden voyage. Ford believed the fateful events of April 15th 1912 would be rich inspiration for amateur filmmakers.To promote the competition and motivate filmmakers to enter, we created a short format internet film in the style of film titles. We shot underwater sequences of personal belongings sinking to the bottom of the ocean as homage to the floundering Titanic over 100 years ago. The film was created online as it was felt this was the best way to reach the relevant target audience. The film was posted on the competition website, partnering websites and youtube. The film is also being accompanied by a direct marketing campaign targeting film schools and film bodies.The film is live during a time when Titanic dramas and documentaries are being broadcast continuously and memorial events are happening throughout Ireland.

The cinematography, film style and music were all designed to inspire and motivate amateur filmmakers to try and create their own short film and enter the competition.