Create a platform that captures all of this immersive content in one place – Ford VR. Make Ford persistent in bringing breakthrough technology and beauty together in powerful, emotional and meaningful manner. From the pits of LeMans, At the apex of a turn of a World Rally Cross race, inside the warped mind of Ken Block as he plots Gymkhana9, to the deserts of Baja with our Race ready Raptor, Virtual reality became a new storytelling device that gave us the opportunity to break the 4th wall.

Implementation- The app launched in August of 2016 w/ Le Mans film – another film was added every 6 weeks from September 2016 through February 2017.

Timeline – Summer 2016 to present

Placement – NY Times, Facebook360, Youtube, FordSocial.com, LittlStar, SamsungVR, Jaunt, iOS App, Android App,

1. 24M VR-related video views across the ecosystem (an average of 176k a day)

2. Our paid and organic distribution kept peoples attention - both short and long form content completion and engagement with Ford was consistently above all content averages

3. When Ford told a story in VR to a "tech millennial" male audience it resonated. Sentiment was positive and how we told the story impacted our perception as a forward facing, brand that people wanted to learn more about